Hi, I’m Rafa, a multidisciplinary Art Director & Product Designer based in Brazil.
With 16+ years of experience, I help brands connect with people through digital experiences that are both beautiful and effective. My work blends strategy, creativity, and usability, delivering designs that not only look memorable but also drive real results.
I specialize in UX/UI, web design, and creative direction, with a strong focus on conversion, customer journey, and brand impact. Having collaborated with 100+ brands worldwide, I bring a global perspective and a proven track record of designing products and campaigns that scale.
Skills & Tools
Art Direction
Design
UI/UX
Web Design
Product Design
Prototyping
Figma
Framer
Adobe Creative Cloud
Blender
Visual Studio Code
While my core expertise is design, I also enjoy coding and working with 3D software, skills I’ve developed through self-driven exploration and side projects.
Work Experience
2023 — Present
Art Director — Freelance contract
Nidus Assessoria de Marketing e Negócios
— Named as the company’s first Art Director, establishing and overseeing Nidus’ main design system across all communications.
— Introduced Figma and Framer into the workflow, streamlining both commercial and web development processes and significantly increasing efficiency and quality.
— Directed and mentored a team of 5+ designers, providing creative direction and constructive feedback to ensure high-quality execution across projects.
— Hosted internal training sessions and founded CTRL+G, a monthly internal workshop for knowledge sharing, encouraging continuous learning and cross-specialization within the design team.
— Led the art direction for more than 9 companies within Sicredi, one of Brazil’s largest financial cooperatives, ensuring brand consistency and innovation across diverse types of projects
2021 — 2023
Graphic Designer — Freelance contract
Nidus Assessoria de Marketing e Negócios
— Contributed to the company’s largest projects and key client accounts, delivering high-impact design solutions.
— Rapidly expanded my skill set to support the team and ensure projects consistently achieved outstanding results.
— Achieved first place in 5 out of 5 internal design competitions, earning recognition for creativity and execution every time I competed.
— My work was extensively used by the commercial team as a selling point, helping the company attract and close new clients.
2021 — Present
Graphic Designer — Freelance contract
Kamaleão Color / KC Color
— Delivered hundreds of design projects in a fast-paced, rapidly growing market, ensuring brand consistency and quality across all touchpoints. Helped establish Kamaleão Color as one of the leading brands in its segment.
— Led the company’s visual transition for international expansion, creating brand books and design systems to maintain quality across global communications.
— Managed all visual communication for international trade shows, offline media, and advertising throughout a 4-year partnership.
— Introduced the use of 3D product renders, accelerating product launches, improving visual quality, and optimizing the approval process.
2020 — 2021
Graphic Designer — Freelance contract
CI Digital
— First freelance experience, delivering hundreds of social media assets across multiple industries in a fast-paced agency environment.
— Progressively shifted from quantity to quality, earning the trust to handle the agency’s most important client accounts.
— Became a go-to designer for complex projects, contributing to client retention and strengthening the agency’s reputation for quality.
Projects
Marketing and Business
Nidus Marketing Website Revamp
Designed a 12+ page website for Nidus, enhancing brand communication and digital presence.
Art Direction
UI/UX
Web Design
Adobe Creative Cloud
Figma
Framer
SaaS
Nexuscloud Landing Page Design
Created a modern landing page for Nexuscloud to enhance digital presence and lead conversion.
Art Direction
UI/UX
Web Design
Figma
Framer
Health
Clínica Perini Landing Page Design and Development
Designed and developed a successful landing page for Clínica Perini, boosting visibility and engagement.
Art Direction
UI/UX
Web Design
Figma
Framer
Latest feedbacks
Languages
English
Fluent, self-taught
Portuguese
Native
Spanish
Good comprehension, limited speaking ability
Russian
Beginner, currently learning
Hobbies
Photography
Music
Coding