Nidus Marketing Website Revamp
Designed a 12+ page website for Nidus, enhancing brand communication and digital presence.
Web Design
UI/UX
Framer
Company
Nidus Marketing
Year
2025
Department
Marketing
Tools
Figma
Framer
React
Photoshop
After designing 10+ websites for Nidus’s clients, it was finally time to bring the same level of excellence to their own digital presence. Their brand needed a platform that not only looked stunning, but also communicated the depth and value of their services at the level of their high-ticket ICP.
This was one of the most challenging and rewarding projects of my career: a 12+ page website (with more in development) and a complete revamp of their brand communication to reflect a new era for the company.
The two biggest challenges I tackled were:
Clarity without overwhelm — showcasing the completeness of Nidus’s solutions while keeping navigation simple and intuitive.
Positioning for growth — crafting a digital experience aligned with a more premium market, elevating the brand above 90% of marketing companies in Brazil.
Their main focus was the 'modular ecosystem', offering clients the flexibility to start small and scale as their marketing evolves.
The website delivered measurable improvements in performance and engagement:
Record pageviews
across the website
Bounce rate reduced to under
Under 58%
Increased average session time
with advanced tracking in place to map the user journey and drive continuous optimization.
Key features delivered
A custom blog/CMS with deep flexibility for content publishing.
A custom AI tool, fully integrated with login/signup, exclusive member downloads, and token usage reports.
A collaborator portal with secure logins to access tools and performance reports (soon).